Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a way to boost their information collection processes. While it calls for much more technical knowledge than normal GTM and may introduce extra costs, it can bring about higher precision and more dependable information
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing web browser personal privacy plans. This indicates that the information being sent to Google Ads, Facebook Business Manager and other systems is much less exact than it must be.
Server-side tracking is a much more protected option that helps to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's much less most likely to be impacted by ad blockers or other security measures. This gives a lot more precise data and a more full image of individual journeys across networks.
On top of that, this kind of tracking allows businesses to track conversions beyond the web site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This versatility provides online marketers more possession over the data they send out, and makes it simpler to follow different information legislations. It's also a whole lot less at risk to scams, as it's harder for deceptive stars to control the system by altering the postback link.
2. Much better control over data.
Server-side monitoring enables businesses to gather and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in data collection disturbances and inaccurate outcomes. Server-side monitoring allows organizations to bypass these limitations and supply exact, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows companies to track conversions that happen beyond the site, like telephone call and in-store acquisitions. This is essential considering that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more trusted for companies looking for to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially crucial as various internet browsers and platforms progressively change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that utilizes a little item of code on your web page to gather data from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's very own web server, bypassing internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of lead scoring automation this approach is that it lowers the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's much less susceptible to data obstacles brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate information and aids make sure compliance with personal privacy guidelines such as GDPR. Additionally, it also stays clear of the monitoring restrictions imposed by internet browsers and ad blockers.