Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce organizations are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to higher accuracy and even more reputable data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's simple to establish and much less vulnerable to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, utilizing pixels, is having problem with transforming internet browser privacy policies. This implies that the data being sent to Google Ads, Facebook Manager and various other systems is much less precise than it ought to be.
Server-side tracking is a more secure alternative that aids to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, indicating it's less most likely to be influenced by advertisement blockers or other safety and security measures. This provides extra precise data and an extra total picture of customer trips across networks.
Furthermore, this type of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides online marketers more possession over the data they send out, and makes it simpler to follow different data legislations. It's also a whole lot less at risk to scams, as it's harder for deceptive stars to control the system by modifying the postback link.
2. Much better control over data.
Server-side tracking enables businesses to gather and enrich data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising choices.
Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like call and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is extra dependable for companies looking for to adjust to these changes.
3. Much less vulnerable to fraud
Server-side monitoring makes it possible for companies to control information payloads before it gets to 3rd party endpoints, improving safety and personal privacy. This is especially crucial as various browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred outside of your web site.
On top of that, server-side monitoring allows you to record user data directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that first-touch attribution data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. As a result, it's less vulnerable to information difficulties caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing devices on the server. This permits you to have even more precise data and aids guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and advertisement blockers.